Mai Kobori
Experience Strategy, Service Design + Human Insights Leader
I explore the messy, nonlinear relationship between motivation, behavior, and human experience, particularly in emotionally complex moments where people are navigating uncertainty, change, or systems that weren't designed around them. That curiosity has taken me into hospitals, airports, public agencies, workplaces, homes, and technology organizations, helping teams uncover opportunities that only emerge through people's experiences.
Because the most meaningful opportunities aren't found by asking better questions alone... They emerge when we design new ways with people to express what matters.